Despite this increasingly popular notion, convincing empirical data directly linking ASMR with synesthesia is lacking. For instance, ASMR has been hypothesized to be a synesthetic-type experience ( Barratt and Davis, 2015 Poerio, 2016). Since its discovery, ASMR has been likened to synesthesia, a condition in which a stimulus in one sense elicits a concurrent percept in a second sense (e.g., Ward, 2013). ASMR is reliably triggered in some people (called ASMR-responders) by stimuli such as whispering, soft touch, personal attention, crisp sounds, and slow hand movements (termed ASMR triggers) ( Poerio, 2020). Overall, the co-occurrence of ASMR and synesthesia lends empirical support to the idea that ASMR may be driven by synesthetic mechanisms, but future research would benefit from examining how ASMR and synesthesia are different, as well as similar.Īutonomous sensory meridian response (ASMR) is a pseudo-scientific term used to describe a complex sensory-emotional experience characterized by pleasant tingling sensations initiating in the scalp. Findings also suggest a prevalence rate for ASMR of approximately 20%. These results suggest that: (1) over half of those identifying as synesthetes also experience ASMR, and (2) that synesthesia is up to four times as common among ASMR-responders as among non-responders (22% vs. The proportion of synesthetes who were classified as ASMR-responders was 52%, whereas 22% of ASMR-responders were also synesthetes. A sample of working adults and students ( N = 648) were surveyed about their experience with ASMR and common types of synesthesia. In this study, we examined whether the prevalence of synesthesia is indeed significantly higher in ASMR-responders than non-responders. Since its inception, ASMR has been likened to synesthesia, but convincing empirical data directly linking ASMR with synesthesia is lacking. ASMR is triggered in some people (called ASMR-responders) by stimuli including whispering, personal attention, and crisp sounds (termed ASMR triggers). 3School of Psychology, Chukyo University, Nagoya, JapanĪutonomous sensory meridian response (ASMR) is a complex sensory-emotional experience characterized by pleasant tingling sensations initiating at the scalp.2Department of Psychology, University of Essex, Colchester, United Kingdom.1School of Psychology, University of Sussex, Falmer, United Kingdom.Poerio 1,2, Manami Ueda 3 and Hirohito M.
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